Do you need SEO in 2021?
Search engine optimization is the finalization, development and promotion of a site, taking into account the requirements of search engines.
Why do online stores, corporate portals, and even landing pages with business card sites need SEO?
Growth of search traffic
Despite the popularity of social networks and instant messengers, Yandex and Google are in the top in terms of attendance on the Runet.
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Largest resources according to Mediascope (Russia, September 2018)
Consequently, search engines remain the key sources of traffic to the site https://thetimes.media/IT/Top_SEO_companies_in_Chandigarh/. So, according to Data Insight, online stores get about a third of visitors from search.
Data Insight: the share of traffic sources for online stores
Content projects - corporate blogs, mass media, information sites that earn money from advertising - tend to have an even higher share of search traffic. This can be verified using Similarweb.
Example: traffic sources lifehacker.ru according to Similarweb
Media, brands and agencies are interested in search traffic not only because of its potential volume. An important difference from other channels is that you do not need to pay for each click and transition to the site, as in contextual and targeted advertising.
At the same time, of course, you cannot call search traffic free, because especially at the beginning you need to invest a lot in content, technical optimization, and so on. But investing in SEO brings results and pays off in the long term (4 to 12 months).
Improving user experience
The main task of a search engine is to give a high-quality answer to a user's request. That is, choose among the many sites the most relevant, convenient, informative, authoritative. So, for example, search engines take into account when ranking:
• page loading speed - the faster it loads, the better the position in the search (all other things being equal); • adaptability - ease of display in all devices, browsers, operating systems; • site security - the presence of connected https, the absence of viruses; • coincidence of words from the request with meta tags (title, description), since they contain additional information about the page for search engines; • availability of reviews, information on payment, delivery, guarantees.
Thus, when you do a competent SEO optimization, you not only increase traffic to the site, but also improve the user experience in parallel. Convenience and informational content give the visitor a reason to stay on the site longer, come back again and again, place orders, leave applications.
Traffic and leads growth, and website behavior improvement can only be expected when using honest white-hat SEO. On the other hand, gray and black SEO methods are highly likely to lead to pessimization and sanctions.
